Strategic Creative Optimization Specialist
hace 1 semana
Company Overview
Scopely is a global leader in mobile gaming, connecting millions of players worldwide. We're passionate about creating experiences that inspire play every day.
About the Role
We're seeking a Strategic Creative Optimization Specialist to join our User Acquisition team in Mexico City on a hybrid basis. As a key member of our team, you'll contribute to a player-centric product strategy that drives healthy and sustainable active player growth.
Job Description
You will own our creative testing process on games like Marvel Strike Force and Star Trek Fleet Command, setting up multiple tests on a weekly basis, tracking performance, and reporting on final results. You'll also manage the organization of our creative testing queue and vocalize any gaps in testing activity due to lack of assets.
Responsibilities
Own creative testing process on multiple gamesManage creative testing queue and identify gapsDevelop strategy for optimizing creative testing spend and lengthCollaborate with UA Creative Team in brainstorming and ideationAssist in long-form creative analysis and provide support for monthly, quarterly, and yearly UA creative reviewsAnalyze live environment data to ensure testing environment accurately reflects audience targetingRequirements
To succeed in this role, you'll need 2-3 years' experience in performance marketing, knowledge of mobile gaming KPIs, and fluency in discussing creative elements. A strong analytical and organizational skillset is essential, as well as an immense appetite for learning and a passion for mobile entertainment/gaming. Fluency in English is required.
Benefits
This role offers a competitive salary of $80,000 - $110,000 per year, depending on experience. Scopely offers a dynamic work environment, opportunities for growth and development, and a chance to be part of a global team shaping the future of mobile gaming.
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