Senior Digital Marketing Strategist

hace 2 días

Guadalajara, Jalisco, México Tripshepherd A tiempo completo
Job Description:

Triple your impact as a Senior Digital Marketing Strategist at Tripshepherd, a fast-growing travel technology startup revolutionizing the way people experience and book travel. As a seasoned expert in paid advertising, you will play a pivotal role in driving our digital marketing strategies, maximizing ROI, and enhancing our brand presence in the travel industry.

We are seeking an experienced and results-driven Senior Paid Ads Specialist with expertise in Google Ads, Facebook Ads Manager, and Instagram Ads to join our innovative team. With 5+ years of proven work experience in managing and optimizing complex paid advertising campaigns across multiple platforms, you will lead the planning, implementation, and optimization of paid ad campaigns to drive customer acquisition, engagement, and conversions.

Key Responsibilities:

  • Develop and execute advanced paid advertising strategies across Google Ads, Facebook Ads Manager, Instagram Ads, TikTok Ads, and other relevant platforms to drive customer acquisition, engagement, and conversions.
  • Lead the planning, implementation, and optimization of paid ad campaigns, including campaign setup, audience targeting, ad creative development, bid management, and ongoing performance monitoring.
  • Conduct thorough keyword research, audience segmentation, and competitive analysis to identify opportunities and improve campaign performance and relevance.
  • Monitor and analyze campaign performance metrics, KPIs, and ROI to make data-driven decisions and optimize ad strategies for maximum results and efficiency.
  • Utilize advanced targeting options, ad formats, and ad optimization techniques to enhance ad visibility, engagement, and conversion rates.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 5+ years of proven work experience as a Paid Ads Specialist, PPC Specialist, or similar role, with a focus on Google Ads, Facebook Ads, and Instagram Ads, preferably in the travel or tech industry.
  • Expertise in managing and optimizing complex paid advertising campaigns across multiple platforms, with a strong track record of driving results, ROI, and business growth.
  • In-depth knowledge of Google Ads features, targeting options, bidding strategies, and campaign structures, along with proficiency in Facebook Ads Manager, Instagram Ads, and other social media advertising platforms.

Compensation:

A competitive salary based on experience and skills, estimated at $120,000-$180,000 per annum, depending on qualifications and performance. Additionally, we offer opportunities for career growth, advancement, and professional development, flexible work schedule, remote work options, health and wellness benefits, and an exciting and challenging work environment with opportunities to make a meaningful impact in the travel tech industry.

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