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We are seeking a talented and data-driven Digital Marketing Strategist to join our marketing team at Alegro Industries, a leading provider of electronic components, spare parts, and industrial machinery. With 23 years of experience and a strong international presence, we specialize in complex inventory handling and are looking for someone who can help drive lead generation, customer engagement, and brand awareness through compelling email campaigns and high-quality content.
Responsibilities- Develop and execute targeted email campaigns to nurture leads, drive conversions, and increase customer retention.
- Build and segment email lists to optimize campaign performance.
- Create engaging email content, including subject lines, copy, and calls to action.
- Utilize email marketing platforms to design and implement email templates.
- Analyze email campaign performance metrics and provide actionable insights.
- A/B test email campaigns to optimize open rates, click-through rates, and conversions.
Email Marketing
In this role, you will be responsible for developing and executing email marketing strategies that align with our business objectives. This includes creating and sending targeted email campaigns, building and segmenting email lists, and analyzing campaign performance metrics to inform future strategies.
Content Creation
You will also be responsible for creating high-quality content, including blog articles, whitepapers, case studies, and social media posts. Your content should be optimized for search engines (SEO) to improve visibility and engage our target audience.
Data Analysis
To measure the success of our email and content marketing efforts, you will track and analyze key metrics, such as open rates, click-through rates, and conversions. You will use data to inform future campaigns and optimize performance.
Qualifications
- COMMUNICATIVE AND FLUENT KNOWLEDGE OF ENGLISH – MUST HAVE
- 2-5 years of experience in email marketing and content creation
- Strong understanding of email marketing best practices and platforms
- Excellent writing and editing skills with the ability to create engaging content
- Proficiency in data analysis and reporting tools
- Experience with SEO and content optimization
- University degree in Marketing or a similar field
- Creativity, initiative, and unconventional approach to managing projects
- Ability to work in a fast-paced environment
- Systematicity and high communication and interpersonal skills
- Attention to detail and ability to multitask
Salary
The estimated salary for this position is $65,000 - $80,000 per year, depending on experience.
Benefits
- Contract-based employment
- Opportunities for professional growth and development
- Collaborative and supportive work environment
- Work in the office from Monday to Friday (7:30 - 16:30)
- A friendly atmosphere in a dynamic team
- Immediate IMSS coverage
- Law benefits
- Direct contract
