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Senior Creative Intelligence Specialist
hace 1 mes
Scopely is seeking a Senior Creative Intelligence Specialist to join our User Acquisition team in Mexico City on a hybrid basis.
As a key member of our team, you will contribute to a player-centric product strategy that drives healthy and sustainable active player growth. Your mission will be to make experiences that our players love and keep coming back to time and time again.
You will be responsible for creative testing within several games in Scopely's portfolio, measuring new creatives against each other, identifying top performing concepts, and providing analysis of each experiment. You will work closely with our user acquisition team and collaborate with multiple teams within the company.
Key Responsibilities:
- Own our creative testing process on games like Marvel Strike Force, Star Trek Fleet Command, and others.
- Manage the organization of our creative testing queue and vocalize any gaps in testing activity due to lack of assets.
- Develop strategy for optimizing creative testing spend and length.
- Collaborate with the Creative Strategy Manager and UA Creative Team in brainstorming and ideation.
- Assist in long-form creative analysis and provide support to Creative Strategy Manager in monthly, quarterly, and yearly UA creative reviews.
- Work closely with data tech team to recommend improvements to proprietary creative testing platform.
- Identify emerging trends and investigate anomalies in testing.
- Analyze live environment data to ensure testing environment accurately reflects audience targeting.
- Assist in competitive creative research and analysis.
Requirements:
- 2-3 years' experience in performance marketing.
- Knowledge of mobile gaming KPIs.
- Fluent in discussing creative elements, from stylistic choices to formatting decisions, to both core and broad audiences.
- Desire to own a workflow and optimize experimental process to the best of their abilities.
- Strong analytical and organizational skills.
- Immense appetite for learning and a passion for mobile entertainment/gaming.
- Bachelor's degree from an accredited university.
- Fluency in English.
