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Marketing and Brand Experience Manager Mexico City, Mexico
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Job Title: Marketing and Brand Experience Manager Mexico City, Mexico
Job Summary:
We are seeking a highly skilled Marketing and Brand Experience Manager to join our team in Mexico City. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to promote our brand and products in the Mexican market.
Key Responsibilities:
- Campaign Management:
- Develop and execute marketing campaigns to promote our brand and products in the Mexican market.
- Collaborate with the global marketing team to develop local service campaigns.
- Work with global product marketing to disseminate product information and global strategies.
- Lead local marketing campaign activity throughout the product lifecycle.
- Project manage the planning, briefing, localization, and execution of global marketing campaigns.
- Influencers and Content Creation Management:
- Identify, build, and maintain relationships with key influencers and power users.
- Work with other marketing team members to plan and define an always-on influencer strategy.
- Establish metrics for growing and engaging content creator audience.
- Prepare and manage talent during events and live-streams.
- Brand Partnerships:
- Develop and manage partnership strategy, including identifying key categories and partners in the Mexican market.
- Support local execution of globally negotiated brand partnership programs.
- Experiential/Event Activations:
- Support campaign managers on AAA campaigns to build out activation plans.
- Lead agency briefing, management, and budget responsibility for all consumer events and campaign-specific experiential activations.
- Sponsorships:
- Lead development/refinement of annual sponsorship strategy.
- Leverage PlayStation Global sponsorship properties locally and maximize those opportunities collaboratively with the Global Partnership team.
- Administration:
- Budget and time management.
- Monthly budget forecasting and financial administration.
- Deliver comprehensive evaluations after launches.
Requirements:
- +5 years of brand/product/campaign and activations management experience.
- Bachelor's degree in business, marketing, communications, or related field.
- Exceptional organizational and planning skills.
- Excellent communication/written/presentation skills.
- Power to work autonomously but collaboratively in a team environment.
- Confident communicator with demonstrated ability to influence and manage stakeholders and external suppliers.
- Ability to show initiative and be proactive.
- Naturally collaborative with a strong emphasis on building and leveraging relationships.
- Appetite in consumer insights, leveraging data and experience to develop creative solutions.
- A love/interest in video games or appreciation for interactive entertainment.
- Industry experience is highly regarded and a passion for the gaming industry is essential.
