Senior Product Marketing Manager

hace 1 mes


Ciudad de México, Ciudad de México Synaptics Inc. A tiempo completo
Job Summary

We are seeking a highly skilled Senior Product Marketing Manager to join our Automotive and Display business unit. As a key member of our team, you will be responsible for driving product definition, strategy, and business development. Your primary focus will be on promoting existing products to customers and partners, as well as driving strategic product planning.

Key Responsibilities
  • Research new technologies and identify opportunities in adjacent markets to drive innovation and growth
  • Conduct competitive research to better understand our market segments and implement strategies for differentiation
  • Define new differentiating products for the automotive market and create the go-to-market strategy
  • Enable the Sales team by being the expert on our products and develop compelling, effective collateral to ensure Sales team success
  • Partner with engineering teams to shape the product roadmap and implement tight feedback cycles between customers and the product team
  • Clearly communicate company's vision and unique product benefits to a varied set of audiences including internal teams, industry analysts and customers
  • Define and negotiate strategic partnerships with key technology partners who can drive rapid growth and accelerate product momentum
Requirements
  • Possess thorough knowledge of semiconductor marketing principles, brand, product and service management, sales and business development along with a demonstrated track record of success and performance
  • Able to move seamlessly between proactive ideation and efficient, high-quality execution
  • Excellent interpersonal, written, and verbal communication skills. You're a clear, concise and compelling storyteller across written, verbal and visual formats
  • Analytical mindset and effectively use qualitative and quantitative data to make clear decisions that move the business forward
  • Strong organizational skills with ability to effectively prioritize
  • Results-oriented mindset with a focus on business plan execution
  • Establishes clear expectations and brings multiple parties together to drive key initiatives
  • High integrity, reliable, very responsive, has an inherent sense of urgency and accountability
  • Experienced at working effectively across multiple levels of an organization and building successful cross functional partnerships
  • Strong organizational skills with ability to effectively plan and prioritize multiple competing priorities, with very strong attention to detail, able to transition easily between the strategic and the detailed
  • Able to solve problems that are not clearly defined and require in depth understanding of technology and organizational objectives
  • Ability to overcome obstacles and motivated by the challenge of fast shifting market dynamics
Qualifications
  • Bachelor's (or advanced) degree in Electrical Engineering, Mechanical Engineering or Computer Science or related field, or equivalent; MBA a plus
  • 12 years industry experience with a minimum of 3+ years of experience in product/technical marketing, with a background in some of the following markets: automotive, semiconductor, high speed connectivity, touch, and display
  • Past experience in directly working with automotive customers and eco system partners. Experience working with automotive display suppliers a plus
  • Demonstrated knowledge of various automotive electronics such as infotainment systems, battery management, connectivity etc
  • Demonstrated success working cross-functionally with product, sales, PR and multiple functions within marketing
  • Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
  • Proven marketing expertise with experience defining and successfully launching innovative products in the automotive market
  • 20% travel, both domestic and international
  • Belief in Diversity


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