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This position will work closely with the Music Promotion and Programming Manager in the Artist Services team in Brazil to develop and execute in-app resource planning strategies, increasing music consumption and artists' presence on TikTok.
Key Responsibilities- Lead on the planning and execution of TikTok's music promotion and programming in Spanish LATAM.
- Collaborate closely with the Artist Services (Music) team to develop in-app resource strategies, focusing on increasing the consumption of music content on the platform.
- Plan and execute promotion efforts for artist-centric and music campaigns in TikTok.
- Manage the TikTok Sound Page, including curation of specific playlists and music promotion.
- Be responsible for scouting music trends and programming efforts to elevate viral tracks inside TikTok.
- Plan and execute music promotion in paid campaigns, including creator marketing.
- Fluent in English and Spanish.
- 5 years of experience in music-related roles, with a comprehensive understanding of the music industry and the artist position, focusing on trending genres and artists in the Spanish and Latin music scene.
- Experience with music promotion and media buy, creator marketing.
- Advanced thinking, with a good understanding of the social media environment, able to follow new trends and identify potential new ones.
- Nose for new artists and potential new hits.
- Strong organizational, analytical, strategic thinking skills, and the capacity to collaborate cross-functions.
- Experience working with international partners in different time zones.
- Experience working in a fast-changing, hands-on work environment.
- Experience in music-related roles, digital preferred.
