Marketing Operations Strategist

hace 13 horas


Xico, México Zendesk, Inc. A tiempo completo

Job Overview

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This role plays a crucial part in enhancing and scaling our lead management engine. As part of Marketing Operations at Zendesk, you will act as a strategic partner to Marketing Analytics, Digital Marketing, Sales Development, and Campaign Operations to accelerate our growth strategy through process optimization and cross-functional innovation.

About the Role

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You will be responsible for leading and managing marketing operations projects on a global scale, ensuring timely execution and alignment with overall marketing strategy and business objectives.

In addition, you will partner with IT to implement new fields, workflows, and integrations to optimize lead management processes in Salesforce.

You will also serve as a strategic advisor to Digital Marketing, Marketing Analytics, Sales Development, and Campaign Operations, leveraging subject matter expertise to drive alignment and ensure smooth execution of key growth initiatives.

Your Responsibilities

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  • ">
  • Lead and manage marketing operations projects on a global scale, ensuring timely execution and alignment with overall marketing strategy and business objectives.">
  • Partner with IT to implement new fields, workflows, and integrations to optimize lead management processes in Salesforce.">
  • Serve as a strategic advisor to Digital Marketing, Marketing Analytics, Sales Development, and Campaign Operations, leveraging subject matter expertise to drive alignment and ensure smooth execution of key growth initiatives.">
  • Provide actionable insights into the performance of our lead flows between Marketo, Salesforce, and LeanData, and partnering with the Marketo Admin team to drive optimal flow design.">
  • Provide strategic insights into marketing operations performance by analyzing data and presenting recommendations to stakeholders.">
  • Engage with stakeholders across sales, marketing, and operations to drive independent initiatives that improve processes and results.">
  • Partner with Marketing Analytics to operationalize Lead scoring in Marketo, and recommend adjustments to lead scoring to maximize lead routing efficiency.">
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What We Offer

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We are proud to offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.

This role is located in Mexico City (CDMX) or Mexico State (Estado de Mexico), and we offer a hybrid work arrangement that allows for remote work flexibility.

We believe in offering our employees a fulfilling and inclusive experience, and we strive to create a workplace that values diversity, equity, and inclusion.

We are an equal opportunity employer and welcome applications from all qualified candidates.



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