Data Insights Strategist

hace 4 días


Monterrey, Nuevo León, México Aptiv A tiempo completo

Aptiv is a leader in the auto industry, focusing on innovation and safety. We are seeking a skilled Data Insights Strategist to join our Digital Technology and Analytics team.

Job Summary

This role is critical in helping us understand our data, quantify our efforts, and drive business decisions. As a Data Insights Strategist, you will work closely with our CMO and VPs of marketing across different business units to evaluate and optimize our account-based marketing efforts.

Your Role
  • You will work within a cross-functional team to develop a next-generation marketing data platform.
  • You will support our plans to increase the use of signals and behavioral data to build dynamic audiences and deliver elevated customer experiences.
  • You will collaborate with account-based marketing, marketing automation, and content teams to ensure they have the data/audiences needed for successful engagement and ongoing marketing optimization.
  • You will analyze data to identify trends and patterns, and deliver insightful findings that inform strategy and provide recommendations to improve processes.
  • You will design and build dashboards, reports, and presentations to communicate key insights to technical and non-technical stakeholders.
  • You will work collaboratively with partners to help them improve their campaign strategy for enhanced reporting capabilities.
  • You will ensure data quality, identify data gaps, and recommend solutions to improve data accuracy and completeness.
Your Background

To succeed in this role, you will need:

  • Bachelor's degree in Business, Mathematics, Computer Science, or related field.
  • Proficient in English speaking/reading/writing.
  • 3 years prior professional experience in data analytics or related role.
  • 2+ years of corporate experience in Marketing, sales, or commercial-related field.
  • Demonstrable experience of historical success with data analysis, report creation, and deriving insights from data.
  • Experience in developing reporting dashboards and tagging strategies across digital marketing platforms and campaigns.
  • Experience with digital tools such as Salesforce, Marketo, Demandbase, Google Analytics, and Google Tag Manager.
  • Experience with data tools & techniques such as Excel proficiency (formulas, VLOOKUP's, Pivot tables), SQL, Looker, Tableau, or similar.
  • Experience with digital marketing channel analysis (SEO, Social, Email/Marketing Automation).
  • Self-starter with demonstrated ability to prioritize and multi-task.
About Aptiv

Aptiv provides an inclusive work environment where all individuals can grow and develop, regardless of gender, ethnicity, or beliefs.

We value Safety above all else, striving for Zero fatalities, Zero injuries, Zero accidents.

We offer competitive compensation, including Major Medical Insurance & Life Insurance, Flexible Retirement Plan, Learning opportunities, Scholarships, Recognition for innovation and excellence, and more.



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