Marketing Data Insights Specialist

hace 5 días


Monterrey, Nuevo León, México Aptiv A tiempo completo

Aptiv is revolutionizing the future of transportation by developing innovative solutions that make it safer, greener, and more connected.

We are seeking a Marketing Data Insights Specialist to join our Digital Technology and Analytics team. In this high-visibility role, you will work closely with the Chief Marketing Officer (CMO) and Vice Presidents (VPs) of marketing across various business units to evaluate and optimize account-based marketing efforts.

As a data-driven decision maker, your primary responsibility will be to analyze data from digital marketing channels, including SEO, social media, and email automation. You will identify trends and patterns, develop insightful findings, and provide recommendations to improve processes.

Your day-to-day tasks will include:

  • Designing and building dashboards, reports, and presentations to communicate key insights to technical and non-technical stakeholders;
  • Collaborating with cross-functional teams to bring a next-generation marketing data platform to life;
  • Analyzing data to inform strategy and drive business decisions;
  • Developing post-campaign analysis on digital marketing efforts to quantify their impact;
  • Continuously evaluating data quality, identifying gaps, and recommending solutions to improve accuracy and completeness.

To succeed in this role, you will need:

  • A Bachelor's degree in Business, Mathematics, Computer Science, or a related field;
  • Bilingual proficiency in English speaking/reading/writing;
  • 3 years of prior professional experience in data analytics or a related role;
  • 2+ years of corporate experience in Marketing, Sales, or Commercial-related fields;
  • Demonstrable experience in data analysis, report creation, and deriving insights from data;
  • Experience in digital tools such as Salesforce, Marketo, Demandbase, Google Analytics, and Google Tag Manager;
  • Proficiency in Excel, SQL, Looker, Tableau, or similar data tools and techniques;
  • Self-starter with a demonstrated ability to prioritize and multi-task.

The estimated salary for this position is $85,000 - $110,000 per year, depending on experience and location.

Aptiv offers a competitive benefits package, including:

  • Major Medical Insurance & Life Insurance;
  • Flexible Retirement Plan;
  • Learning, professional growth, and development opportunities;
  • Tuition Reimbursement;
  • Scholarships;
  • Recognition for innovation and excellence;
  • Meaningful work that makes a difference in the world.

This is an exceptional opportunity to grow at Aptiv and have a lasting impact on the company's success.



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