Senior Marketing Operations Specialist

hace 8 horas


Xico, México Zendesk, Inc. A tiempo completo
Senior Specialist, Campaign Marketing Operations

At Zendesk, we're looking for a highly skilled Senior Specialist to join our Campaign Marketing Operations team. As a key member of our team, you will play a pivotal role in improving and scaling our marketing processes in the AMER region.

Key Responsibilities:
  • Process Optimization and Efficiency: Identify and implement improvements to marketing processes and technologies to enhance efficiency and effectiveness.
  • Oversee and standardize the administration of marketing platforms and tools, ensuring optimal usage and compliance across the AMER region.
  • Partner with Campaign Operations specialists across each region to create and implement global marketing operations standard processes.
  • Analytics and Insights: Provide actionable insights into AMER marketing campaign performance to help drive better future outcomes.
  • Empower the marketing team to make data-driven decisions, including audience segmentation and analysis.
  • Lead and Campaign Management: Ensure the implementation of standard processes in campaign setup, execution, and lead management across Marketo and Salesforce CRM.
  • Act as strategic advisor for the AMER XDR managers and reps, providing insights and recommendations around lead routing and rules of engagement.
  • Monitor and report on the performance and efficiency of marketing funnels, adjusting strategies as needed to improve outcomes.
  • Cross-Functional Engagement: Collaborate with the AMER go-to-market teams, including regional and campaign marketing teams, digital marketing, marketing analytics, and XDR leadership to align on go-to-market objectives.
  • Build strategic partnerships within the company to advocate for and implement system requirements and automations that enhance marketing operations.
Requirements:
  • Strong analytical skills with an understanding of key data points within the marketing funnel.
  • Exceptional problem-solving skills, with an ability to manage projects across multiple regions and align various partners.
  • Strong organizational, time management, and communication skills.
  • Data-driven and diligent.
  • Able to work independently and as part of a distributed team.
  • Strong interpersonal skills and capable of building relationships to drive business forward.
Qualifications:
  • 3+ years of experience in marketing and/or campaign operations, preferably in the SaaS or technology industry.
  • 2+ years experience and advanced proficiency with Marketo.
  • Expertise with CRM systems (e.g., Salesforce), including report and dashboard creation.
  • Bachelor's degree in Marketing, Business, or a related field; or equivalent experience.

Zendesk is a company that values diversity and inclusion, and we're committed to creating a workplace that reflects the diversity of the world around us. We offer competitive pay, benefits, and a dynamic work environment that allows for flexibility and work-life balance.

Please note that this position is located in Mexico City (CDMX) and requires regular attendance at the office. We're an equal opportunity employer and welcome applications from diverse candidates.



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