Category Management Expert

hace 2 semanas

Ciudad de México, Ciudad de México Unilever A tiempo completo
About the Role

We are seeking a highly skilled Marketing Strategist to join our team at Unilever. As an IC Strategist Marketing Coordinator, you will play a pivotal role in defining and implementing the strategic direction for our Ice Cream business while ensuring alignment with overall brand positioning and messaging.

Key Responsibilities:
  • Develop and implement the overarching category strategy for the OOH and IC business segment, leveraging market insights and consumer trends to drive growth and profitability.
  • Optimize the product portfolio within the OOH category, including SKU rationalization, innovation, and line extensions, to meet the evolving needs of customers.
  • Design and execute seasonal marketing and promotional activations tailored to the OOH and IC channels, collaborating with cross-functional teams to ensure alignment with brand objectives.
  • Conduct regional market assessments to identify opportunities for portfolio expansion and activation initiatives, customizing strategies to reflect local preferences and market dynamics.
  • Collaborate closely with brand managers to ensure consistency in brand positioning, messaging, and target audience segmentation across regional portfolio and activation strategies.
  • Translate brand guidelines and strategies into actionable plans and executions that resonate with regional audiences while maintaining brand identity and values.
  • Provide input and insights on regional segmentation nuances, helping to tailor marketing efforts and activation plans to effectively reach and engage specific consumer segments.
  • Identify and explore innovative models of communication to engage consumers across the brand funnel, leveraging emerging technologies, platforms, and trends.
  • Integrate performance marketing tactics and strategies into experimental initiatives to track and optimize campaign performance, including but not limited to paid media, search engine marketing, and social media advertising.
  • Monitor performance metrics and provide regular reports on the effectiveness of strategies and initiatives, driving continuous improvement and optimization.
  • Foster collaboration and knowledge-sharing across regions to leverage best practices and optimize portfolio and activation strategies on a global scale.
Requirements:
  • Bachelor's degree in marketing, Business Administration, Industrial Engineering, or a related field.
  • Proven experience in category management, or marketing strategy within the FMCG or Startup industry, with a focus on Out-of-Home channels and/or DSD operations.
Skills:
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions. Proficiency in performance measurement and analysis tools.
  • Strong strategic mindset with the ability to develop and execute long-term brand strategies while also being agile and adaptable to changing market conditions.
  • Strong project management skills with the ability to navigate complex projects and deliver results with tight deadlines.
  • Comfortable with ambiguity and adept at leading through uncertainty, bringing a sense of adventure and curiosity to every challenge.
  • Excellent communication and presentation skills to convey your vision, influence stakeholders, and collaborate effectively across departments.
  • A strong entrepreneurial spirit, always. This role requires being closely integrated with our operational teams, working directly with them rather than from a traditional office setting.

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