Marketing Attribution Specialist
hace 2 meses
We are seeking a highly skilled Marketing Attribution Manager to join our team at Citi. The successful candidate will be responsible for providing full leadership and supervisory responsibility to a team, ensuring motivation and development through professional leadership. Key responsibilities include performance evaluation, compensation, hiring, disciplinary actions, and terminations, as well as direction of daily tasks and responsibilities.
Key Responsibilities- Develop and implement client communications strategies, including creation, production, and distribution of client-facing materials such as letters, talking points, e-mails, forms, FAQs, brochures, and sales collateral.
- Develop written content, edit, and implement a wide range of customer servicing and marketing materials, including letters, e-mails, and forms.
- Create, develop, and produce sales collateral and marketing materials, such as brochures, fact sheets, and sales presentations, investment products marketing materials, and specialized publications.
- Ensure consistent messaging through the creation of talking points, scripts, and FAQs for customer service and client-facing employees, manage and implement all direct mail campaigns for existing clients, and ensure compliance with regulatory requirements and regulators' mandates.
- Assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients, and assets, by driving compliance with applicable laws, rules, and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct, and business practices, and escalating, managing, and reporting control issues with transparency.
- 5-8 years of relevant work experience.
- Excellent written and verbal communication skills.
- Ability to meet tight deadlines, manage multiple projects at once, and work well under pressure.
- Detail and customer-service oriented.
- Ability to work well independently, as well as part of a team, and interact with all levels of management.
- Excellent interpersonal skills to negotiate and influence.
- Advanced knowledge and experience with Microsoft Office.
- Profound ability to multi-task and prioritize among several projects and initiatives.
- Working cross-functionally and experience with ambiguity and managing complexities.
- Excellent digital marketing competence across search, display, paid media, and measurement.
- Bachelor's/University degree or equivalent experience.
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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