Business Insights Director

hace 4 semanas


Ciudad de México, Ciudad de México Beiersdorf México Sa A tiempo completo

**Key Responsibilities**:

The successful Business Insights Manager will play a key role in supporting the acquisition and rollout of eCommerce data to maximize results. This includes leading the e-commerce data governance and management chain, which encompasses data consolidation, tracking, evaluation, and interpretation across commercial, performance marketing, and eContent data points.

**Key Accountabilities**:

Drive the development of a data and measurement backbone on a local level to ensure completeness
- Lead the acquisition of insights and data analytics to impact off-take performance
- Ensure consistency and harmonization of data and analytics functions
- Ensure reporting quality and accuracy of data reported
- Oversee budgeting for building data infrastructure
- Enable access to relevant sources of data
- Evaluate and check data for reliability and robustness
- Interpret and transform data into management reports and recommendations for managerial level
- Support decisions with individual reports and analysis of data as part of the e-commerce team
- Foster direct relationships and enhance eAnalytic tools. Define KPIs, align and communicate, and challenge local customers and consumer teams
- Steer and optimize external systems (e.g. Profitero) and internal data sources (SAP B.One, financial reports)
- Work on futuristic capabilities (such as machine learning and artificial intelligence) to build algorithms that can guide our go-to-market strategy
- Interchange and ensure best practice exchange with regional and global data management

**Requirements**:

Above-average university degree in Business Administration and/or data science/analytics
- Business Insights experience for E-Commerce business in FMCG sector/FMCG category experience for E-Commerce portals for 3+ years
- Strong capabilities in data visualization tools (e.g. Power BI) and expertise in Microsoft Excel
- Proven ability to systematize and organize different data sets into analytics
- Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems
- The right person must possess an entrepreneurial spirit, be comfortable with ambiguity, and ready to push the envelope on cutting-edge analytics with a collaborative approach and a high level of business acumen
- Excellent presentation and communication skills in English

**Preferred Skills**:

Extensive work experience on consulting or related industry; also preferred: proven career track in agile environments such as start-up or investor ecospheres
- High communication skills to interact in diverse and cross-functional (digital) teams
- Bilateral understanding of eCom business and data analytics; experiences in FMCG or other volume markets (on- or offline)
- eCom experiences in challenging markets
- Also experiences in reporting/analysis systems such as Profitero/Edge and other tools; also in international pure player systems (especially Amazon) and marketplaces (especially Mercado Libre)
- Good team worker who can discuss with and motivate peers to work on challenging tasks


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