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We are seeking a skilled Digital Data Insights Specialist to join our team at Match Consulting, based in the US. This role will report directly to the Head and is responsible for collecting, analyzing, and presenting data related to marketing campaign performance, customer behavior, and market trends.
Key Responsibilities- Collect relevant data from various sources, including advertising campaigns, social media, and analytical platforms.
- Ensure the accuracy and consistency of collected data to inform strategic decisions.
- Transform raw data into understandable formats to assess the performance of marketing strategies and make it presentable for clients.
- Identify market opportunities and client opportunities for upselling and cross-selling, then present them to internal stakeholders.
- Prepare data for analysis, removing inconsistencies and ensuring data integrity.
- Conduct statistical analyses to assess the performance of marketing campaigns.
- Identify patterns in customer behavior and propose strategic adjustments.
- Create visually appealing reports that effectively communicate campaign performance and identified opportunities.
- Utilize tools such as Tableau, Power BI, or marketing analytics platforms.
- Closely collaborate with marketing teams to understand goals, identify key performance indicators (KPIs), and provide insights that enhance strategies.
- 3-5 years of experience in data analysis and marketing.
- Bachelor's degree in Marketing, Statistics, Computer Science, or a related field.
- Practical experience with data analysis tools and marketing platforms.
- Knowledge of key marketing metrics and performance analysis.
- Strong communication skills and the ability to translate analytical findings into actionable recommendations.
- Results-oriented with the ability to thrive in dynamic environments.
The estimated salary range for this position is $90,000 - $120,000 per annum, depending on experience and qualifications.
