Senior Customer Marketing Manager

hace 7 días


Veracruz, Veracruz-Llave, México Zendesk, Inc. A tiempo completo
About the Role

Zendesk, Inc. is seeking a highly skilled and experienced Customer Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing customer-led marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Customer Storytelling
    • Develop and execute a customer storytelling strategy that showcases Zendesk's customer success stories and use cases.
    • Partner with cross-functional teams to identify and source customers for storytelling opportunities.
    • Collaborate with the communications team to ensure customer stories are effectively communicated across all marketing channels.
  • Customer Engagement
    • Design and implement customer engagement programs that drive customer advocacy and loyalty.
    • Work closely with the sales team to identify and develop customer success stories that support sales efforts.
    • Develop and maintain relationships with key customers to ensure their needs are met and their stories are effectively told.
  • Content Development
    • Develop high-quality content that showcases customer success stories and use cases.
    • Collaborate with the content team to ensure content is aligned with marketing goals and objectives.
    • Develop and maintain a content calendar that ensures consistent and timely content publication.
  • Analytics and Reporting
    • Develop and maintain metrics to measure the success of customer marketing initiatives.
    • Provide regular reporting and analysis to stakeholders on customer marketing performance.
    • Use data to inform customer marketing strategies and optimize program effectiveness.
Requirements
  • Experience
    • 8+ years of experience in customer marketing or a related field.
    • Proven track record of developing and executing successful customer marketing strategies.
  • Skills
    • Exceptional writing and editing skills.
    • Strong analytical and problem-solving skills.
    • Ability to work effectively in a fast-paced environment.
    • Excellent communication and interpersonal skills.
  • Education
    • BA/BS in Marketing, Business, or a related field.
What We Offer

Zendesk, Inc. offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced customer marketing professional looking for a new challenge, please submit your application.



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