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Strategic Marketing Expert

hace 2 semanas


Ciudad de México, Ciudad de México Mastercard A tiempo completo

About Mastercard

Mastercard is a global technology company that powers economies and empowers people around the world. We provide a wide range of digital payments choices, making transactions secure, simple, smart and accessible.

We support businesses, governments and individuals by providing value-added services and leveraging expertise, data-driven insights and execution.

  • Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
  • We have five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.

About the Role

The Marketing Consultant will lead the strategy development and implementation of campaigns and engagements for clients. They will use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.

Responsibilities

  • Provide creative input and support deliverables and workstreams on projects across a range of industries and problem statements.
  • Contribute to the development of marketing strategies and activities for regional and global clients by working with technology and data.
  • Collaborate with senior project delivery consultants to identify key findings, prepare effective presentations, and deliver recommendations to clients.
  • Develop working relationship with client analysts/managers, and act as trusted and reliable partner.
  • Collaborate with Mastercard team to understand clients' needs, agenda, and risks.

Qualifications

  • Undergraduate degree with work experience focused on one or more of the following fields: marketing content, digital and/or social media campaigns, digital customer experience, digital marketing, offline marketing activities/campaigns, direct response marketing.
  • Relevant teamwork, and client, internal stakeholder and/or vendor management experience.
  • Advanced Word, Excel, and PowerPoint skills.
  • Ability to perform multiple tasks with multiple clients in a fast-paced, deadline-driven environment.