Head Of Marketing And Pm, Softlines

hace 1 mes


Xico, México Servicios Comerciales Amazon Mexico S. De R.L. De C.V. A tiempo completo

About The Job
The Head of Marketing and PM for Softlines is responsible for driving customer acquisition, conversion rate optimization, and enhancing the customer experience through innovative programs and features. This role will lead and measure customer acquisition programs, develop and execute merchandising activities, and design, lead and implement customer experience enhancement/improvement projects.

Responsibilities
- Design Softlines strategy and initiatives to drive customer acquisition and optimize conversion rates.
- Manage traffic initiatives to attract potential customers to the Softlines categories.
- Track customer metrics, understand root causes, and address any issues or opportunities.
- Collaborate closely with Vendor Managers to define merchandising strategies and leverage your expertise to provide insights on industry trends.
- Manage the editorial content for the Softlines business.
- Support Softlines Product Management team by identifying and removing roadblocks, ensuring projects stay on track.

About The Team
At Amazon Mexico's Fashion (Softlines) Team, we embrace our differences and we are committed to furthering our culture of inclusion. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives. Our team is dedicated to supporting new members and we care about your career growth, striving to assign projects based on what will help each team member develop into a better-rounded professional.



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