Digital Director Lead

hace 3 semanas

Xico, México Pernod Ricard A tiempo completo

About the Role

Pernod Ricard is seeking a highly experienced Digital Director to lead the strategic development and execution of a seamless, engaging digital consumer journey. This role will collaborate across departments to optimize touchpoints and enhance overall the digital consumer experience.

Main Responsibilities

  • Lead the development and execution of a comprehensive consumer journey strategy, mapping out touchpoints and interactions across various channels.
  • Collaborate with marketing, sales, product, and customer service teams to leverage technologies to ensure a seamless and cohesive consumer experience throughout the entire journey.
  • Utilize data analytics and customer insights to optimize the consumer journey, identifying areas for improvement and opportunities to enhance engagement.
  • Oversee the implementation and integration of technology solutions to support and enhance the consumer journey, including CRM systems and marketing automation tools.
  • Implement personalized marketing strategies and communication tactics at different stages of the consumer journey to increase relevance and engagement.
  • Establish key performance indicators (KPIs) & monitor existing Common Digital Marketing Objectives (CDMOs) to measure the success of the consumer journey strategy and make data-driven adjustments as needed.
  • Collaborate with relevant teams to allocate resources effectively, ensuring alignment with the consumer journey strategy and overall business objectives.
  • Stay abreast of industry trends and emerging technologies to continually innovate and enhance the consumer journey experience.
  • Drive the adoption of new digital tools and platforms to enhance efficiency and effectiveness, upskilling the relevant teams.
  • Collaborate with relevant teams to ensure compliance for relevant touchpoints.
  • Ensure best practices and an excellent UX/UI for the brand's websites while also leading the SEO strategies for each one.

About the Team

Pernod Ricard is a global company with a rich history and a passion for innovation. We are a team of creative and ambitious individuals who are dedicated to delivering exceptional results and making a meaningful impact in the world of digital marketing.

Requirements

  • Bachelor's degree in Marketing, Communication, or related field.
  • 10+ years of experience in digital marketing, with a proven track record of leading creative teams.
  • Strong knowledge of Google Suite tools, SEM, SEO, and Social Media/Online Advertising.
  • Excellent creativity, team management, and strategic mindset skills.
  • Ability to influence and partner with internal and external suppliers and partners.
  • Strong project management and communication skills.

What We Offer

Pernod Ricard offers a dynamic and supportive work environment, with opportunities for professional growth and development. We are committed to diversity and inclusion, and we strive to create a workplace that is inclusive and respectful of all individuals.

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