Marketing Specialist
hace 7 horas
Thermo Fisher Scientific is a leading global biotechnology company that enables our customers to make the world healthier, cleaner and safer. We are dedicated to making a positive difference on a global level by empowering our customers to create a healthier, cleaner and safer world.
Job SummaryWe are seeking a highly motivated and experienced Marketing Specialist to join our Integrated Marketing Team in Mexico City. As a Marketing Specialist, you will be responsible for generating sales leads through efficient marketing initiatives, developing impactful marketing materials and tools, and staying current on effective customer outreach methods.
Key Responsibilities- Support the crafting and executing a comprehensive annual marketing plan and budget in collaboration with the global downstream marketing team and commercial teams.
- Liaise with the Thermo Fisher global marketing team to stay updated on the latest marketing tools, guidelines, and standards.
- Produce and distribute marketing materials, gimmicks, and campaign assets for both traditional and digital platforms to foster customer engagement and lead generation.
- Grow and enhance the customer database.
- Organize both physical and online marketing events for the company and its partners.
- Facilitate internal communications, events, and activities.
- Manage sales leads across all sources and integrate them into Salesforce.
- Evaluate marketing strategies (through pre and post-campaign analysis, customer insights, etc.) to refine and enhance marketing efforts.
- Partner with external vendors to ensure campaign success and task completion.
- Establish metrics to measure marketing campaign effectiveness.
- Over two years of experience in a business setting, managing multiple projects with a proven ability to meet deadlines and budgets.
- Experience in organizing events and a keen eye for detail are necessary.
- Experience in an omni-channel environment, including print, digital, presentation, video, and more, is beneficial.
- A willingness to learn and adapt to new marketing tools is important.
- Proficiency in Microsoft Excel, Adobe Illustrator, Eloqua, or similar software.
- Creativity, inquisitiveness, strong analytical and problem-solving abilities, and excellent communication and teamwork skills are essential.
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