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Digital Advertising Specialist

hace 2 meses

Xico, México Base Coat Marketing A tiempo completo

**Job Summary**

About Us:

Base Coat Marketing is a leading digital marketing agency that specializes in crafting and executing high-impact advertising campaigns across various platforms. We are seeking a highly skilled and experienced Digital Advertising Specialist to join our team.

**Job Description:**

We are looking for a talented Digital Advertising Specialist to play a pivotal role in driving optimal results for our clients. As an Ads Specialist at Base Coat Marketing, you will be responsible for crafting and executing high-impact advertising campaigns across various platforms, including Google, Meta, Bing, LinkedIn, NextDoor, Pinterest, and TikTok.

**Key Responsibilities:**

  • Conduct thorough client, audience, and keyword research to set up ad campaigns that target the highest quality audience and generate the best possible return on ad spend (ROAS).
  • Develop engaging ad creative and copy based on our client's specific requirements, including working in Google, Meta, Bing, LinkedIn, Pinterest, and TikTok advertising channels.
  • Create landing pages designed to convert 15-20% of website traffic into qualified leads.
  • Closely monitor and proactively respond to underperforming campaigns, including connecting tools like Google Analytics, Zapier, and other reporting dashboards to our client's ad campaigns.
  • Identify new opportunities that lead to iterative split-testing with the goal of identifying trends that continually improve conversion rates and generate quality leads at a lower cost per lead (CPL).
  • Coordinate training sessions with your team members to stay up-to-date on the latest campaign trends.

**Requirements:**

  • Proficient in creating, managing, and optimizing ad campaigns, with expertise in Google Ads, Meta Ads, Bing Ads, Pinterest Ads, and TikTok Ads.
  • Proficient in Digital Marketing Strategy (SEO, Web Development).
  • Strong attention to detail and excellent organizational and project management skills.
  • Problem-solving skills with an advanced drive to identify and implement solutions.
  • Proficiency in communication across all areas of the business, including problem evaluation and solution presentation.
  • Passion for learning about the latest digital marketing trends, willingness to collaborate, and a proactive approach.
  • Teamwork, flexibility, and adaptability.
  • Customer service and time management.

**Tools We Use:**

  • Google Ads
  • Meta Ads
  • Bing Ads
  • Pinterest Ads
  • TikTok Ads
  • NextDoor Ads
  • Asana
  • Slack
  • Google Workspace (Calendar, Gmail, Docs, Sheets, etc)
  • Google Analytics
  • Zoom
  • Loom
  • WordPress
  • GoHighLevel