Customer Insights Strategist
hace 1 semana
As a key member of the Hewlett Packard team, we are seeking a highly skilled Customer Analytics Manager to join our organization. The ideal candidate will have hands-on experience with a focus on numbers and querying databases to build out use cases and dashboards.
Key Responsibilities:
• Analyze customer data to better understand customer behavior and preferences
• Leverage customer data to create segments for targeting and experimentation
• Enrich customer data with firmographic and intent data
• Evaluate cross-sell, loyalty, and retention programs
• Evaluate marketing performance
• Develop and implement customer retention programs
• Create an ideal customer profile with different levers for purchase propensity
• Ability to run churn reduction programs
• Strong desire to create customer segments to get to the right people with the right message from the most effective channel
**Technical Skills:**
• Analytics
• SQL
• Visualization: PowerBi/tableau/Looker/Datastudios
• SFMC
• Tool usage for BRD lead acceleration: Outreach. Coversica
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