E-Commerce Director

About Barbachano International, Inc.

We are a leading retail company with a rich history dating back to the 1950s. Our company has a strong presence in the Mexican Peninsula, offering a wide range of products across various categories, including home appliances, apparel, shoes, sport clothing, perfumes, electronics, home decor, and restaurants. With a focus on online presence and premium brands, we aim to enhance our digital and e-commerce strategy, integrate new technologies, and improve the customer experience in-store and online.

The Role

We are seeking a highly experienced E-Commerce Director to lead our digital transformation efforts and drive growth in our e-commerce business. As a key member of our leadership team, you will be responsible for integrating digital platforms to grow e-commerce sales and improve profitability, enhancing our digital presence, and executing the e-commerce business strategy.

Main Responsibilities:

• Develop and implement the e-commerce business plan regionally and nationally
• Drive customer service innovation, web navigation, product delivery, and post-sales service
• Lead IT project management, interacting with multidisciplinary teams (marketing, finance, operations)
• Analyze digital market and consumer trends to adapt e-commerce strategies according to market niches
• Take ownership of P&L responsibility and KPIs of the e-commerce business unit
• Increase profit ratios of e-commerce based on commercial presence and new technologies execution

The Ideal Candidate

We are looking for a resilient leader with outstanding e-commerce experience in the retail sector and a proven track record of omnichannel market penetration with success. You should have a data analytical e-commerce character capable of interacting with leadership areas of the company and managerial skills to integrate and implement commercial platforms, improving customer experience.

Required Skills & Experience:

• +5 years of e-commerce experience in the retail sector, proven track record of digital projects with success.
• +5 years of omnichannel experience with the capacity to design and implement strategies that integrate online shopping, payment gateways, and e-commerce operational efficiency.
• Experience integrating and executing new technologies, e-commerce management for advanced platforms and inventory logistics, digital payment systems.
• Digital marketing experience, SEO and SEM, social networks management, content strategies to impulse traffic and online sales.
• Data-driven and data analytical experience to support decision-making and improve user experience.

Culture:

• Great communication skills and negotiation
• Interpersonal skills to handle clients, suppliers, and counterparts
• Family culture understanding, transitioning to corporate practices, institutionalization
• Crisis management
• Resilience and internal need to succeed