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Digital Shopper Marketing Specialist
hace 2 meses
About the Role:
We are seeking a highly skilled Digital Shopper Marketing Specialist to join our team at PepsiCo. As a key member of our commercial team, you will be responsible for driving revenue growth through digital channels and ensuring a seamless shopper journey from media to shelf.
Key Responsibilities:
- Develop and execute a robust online sales strategy aligned with shopper and channel needs.
- Collaborate with cross-functional teams to optimize online processes and align digital campaigns with key seasonalities.
- Support the deployment of WCCE process & JBP for key e-retailers.
- Cultivate strong knowledge of B2B - Mi Negocio pepsico app to develop market experiences and increase conversion in this new sales model.
- Lead main seasonality across LATAM, focusing on e-commerce opportunities and leveraging data analytics to personalize online interactions.
Qualifications:
- Marketing, Business Administration, or Digital Marketing degree.
- Experience in commercial or marketing areas, with a focus on shopper marketing, channel marketing, or sales development.
- Multi-channel experience and digital expertise.
- Language proficiency in 100% Spanish and English.
What We Offer:
- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to leadership skills.
- Specialized training according to the role.
