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Digital Marketing Specialist

hace 2 meses

Monterrey, Nuevo León, México Jules A tiempo completo

About Jules

Jules is a fast-growing digital marketing agency specializing in scalable direct-response Meta and TikTok advertising campaigns for a select number of exciting clients.

We pride ourselves on our ability to profitably scale every brand partner we have ever worked with, maintaining high standards and expectations for every team member.

Our Success Stories

  • We have had extremely successful partnerships with brands like Quince, Blissy, Nutrisystem, Proven Skincare, Suja, and Vive Organic.

The Role

We are seeking a Digital Marketing Specialist with 2 to 3 years of experience in performance marketing and ecommerce. The ideal candidate will have a solid understanding of paid social strategies, general marketing knowledge, media buying expertise, and familiarity with key performance indicators (KPIs).

This role requires a hands-on approach, a strategic mindset, strong work ethic, and the ability to contribute to client growth through innovative paid social media strategies.

You will work closely with Senior Growth Marketing Leads, Creative Strategists, Creative Editors, and Client Partners to ensure all Client campaign KPI objectives are achieved.

Your Responsibilities

  • Assist in developing, implementing, and managing media buying strategies for Meta and TikTok Paid Social Media campaigns.
  • Support the creation and execution of strategic paid social campaigns, including Facebook Ads and Instagram Ads, with a focus on budget management and account optimization.
  • Monitor and analyze campaign performance metrics to identify areas for improvement.
  • Assist in the efficient allocation of budgets across campaigns and ad groups to maximize ROI and achieve clients' desired outcomes.
  • Generate regular reports on campaign performance, providing actionable insights and recommendations to senior media buyers and internal stakeholders.
  • Support the preparation of weekly data reports to monitor campaign performance and communicate insights to team members.
  • Participate in weekly client calls and internal team strategy sessions, supporting senior media buyers with updates and insights.
  • Assist in reporting on creative direct response ad tests, insights, and analytics to inform new ad creative.
  • Conduct research to stay updated on the latest trends and best practices in paid social media advertising.

Requirements

  • Proven Experience in Paid Social Media: Minimum of 2 to 3 years of hands-on experience in paid media advertising, with a strong focus on Meta and TikTok platforms.
  • Strong Project Management Skills: Strong project management skills, with the ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
  • Remote Work Competencies: Demonstrated ability to thrive in a remote work environment, showcasing self-motivation, excellent time management, overcommunication with team members and clients via Slack to make up for lack of in-office interactions, and the ability to maintain high productivity and quality standards.
  • Expertise in Platform-Specific Tools: Proficiency in Facebook Ads Manager and TikTok Ads Manager.
  • Analytical Skills: Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Strategic Thinking and Creativity: Demonstrated ability to develop innovative and effective paid social strategies that align with client objectives.
  • Excellent Communication Skills: Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively.
  • Problem-Solving Ability: A track record of identifying challenges and proactively implementing effective solutions.
  • Result-Driven Mindset: A history of achieving and surpassing performance goals.
  • Collaborative Work Ethic: Experience working in collaborative, cross-functional teams, demonstrating the ability to be a team player while also being capable of working independently.