Global Index Marketing Strategist

hace 3 días

Xico, México S&P Global A tiempo completo

About the Role

The S&P Global Product Marketing Specialist will drive awareness, leads, and adoption of S&P DJI offerings and index-linked products. As part of the broader commercial organization, this role is responsible for helping to drive market share, revenue, and leads by connecting marketing activities to specific commercial outcomes.

This position is part of S&P DJI's Product Marketing team, which develops and executes promotional marketing strategies to drive leads, improve competitive positioning, and increase awareness and educational support of S&P DJI index-linked products and capabilities globally.

The individual will collaborate regularly with the broader S&P DJI Marketing team, Enterprise, and all digital agencies to ensure activations are aligned to strategic and commercial priorities and optimized for driving Marketing Qualified Leads (MQLs).

Responsibilities and Impact

This role will help promote the S&P DJI brand as the world's leading, independent, index solutions provider. This role has responsibility for the public outcomes of S&P DJI's marketing in a business that is the largest global resource for essential index-based concepts, data, and research.

The individual will be responsible for helping to drive marketing and commercial outcomes across all digital promotion activations, working closely with all parts of the S&P DJI organization and regularly collaborating with Commercial Data & Analytics (CDA), Client Experience Team (CXT), and Inside Sales.

You will be an ambassador for S&P DJI and cultivate a high-performance culture of client-centrism, disciplined execution, collaboration, innovation, and integrity.

Key Responsibilities

  1. Paid Media: Support the global paid media program by leveraging techniques across the digital mix (display, sponsored content, paid search/SEM, and social media advertising) to optimize top, mid, and bottom funnel activations across priority product lines and data sales initiatives to support revenue targets, drive MQLs, and demonstrate Marketing Influenced Revenue (MIR).
  2. Third-Party Syndication & Lead Generation: Facilitate day-to-day execution across a multitude of content delivery techniques, including third-party distribution (500+) and social media outreach to drive leads and promote downstream awareness of S&P DJI's underlying index-linked products and data.
  3. KPI/Reporting Oversight & Delivery: Own direct responsibility for consolidating, synthesizing, and reporting metrics across the digital program, partnering directly with relevant stakeholders to ensure processes are optimized to report commercial outcomes. Manage all necessary back-end systems and campaign tracking to effectively deliver management-ready interactive dashboards and provide real-time access to aggregate KPIs by region, theme, partner, and audience.

Requirements

  • 3+ years of professional experience in digital marketing, with Financial Services experience preferred.
  • Experience with social media and analytics platforms, including Adobe Analytics, Hootsuite, LinkedIn Account Manager, Tableau, Sharepoint, etc.
  • Demonstrate commercial results and actionable outcomes.
  • Bachelor's degree (Marketing, Communications, Business, or related field preferred).
  • Demonstrate strong organizational skills.

Estimated Salary: $80,000 - $120,000 per year, depending on location and experience.

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