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Lead Generation and Outreach Professional
hace 2 semanas
We're a digital marketing agency focused on delivering measurable results and maximizing ROI through innovative paid media strategies.
We're seeking a Marketing & Lead Generation Specialist to assist in researching prospects, executing outreach, maintaining the sales pipeline, and keeping things running smoothly.
The ideal candidate will have experience in sales and marketing and be passionate about B2B marketing and lead gen tactics.
This role involves:
- Accountability & Task Management:
- Breaking down long-term goals into actionable weekly and monthly tasks.
- Conducting regular check-ins to review progress and realign priorities.
- Providing reminders for deadlines and ensuring alignment with company objectives.
- Email & Calendar Support:
- Organizing and prioritizing communications for the CRO.
- Drafting and sending emails on behalf of leadership as needed.
- Optimizing schedules for meetings, deep work, and strategic planning.
- Client Onboarding & Satisfaction:
- Assisting with onboarding by coordinating schedules and sharing materials.
- Ensuring a seamless and professional experience for new clients.
- Tool & Vendor Coordination:
- Using tools like Slack, Notion, and ClickUp for task and project management.
- Managing and updating sales tools while collaborating with internal and external resources.
- Staying up-to-date on tools that improve efficiency and execution.
- Social Media Strategy:
- Monitoring trends and creating content ideas to position leadership as a thought leader.
- Collaborating with vendors for content creation and optimization.
- Managing content calendar with relevant vendors.
- PR & Media Outreach:
- Researching podcast opportunities and speaking engagements.
- Assisting with outreach and preparation for media appearances.
- Lead Generation & Prospecting:
- Using tools like LinkedIn Sales Navigator, Instantly, Valley, Clay, and HubSpot to research and compile segmented prospect lists.
- Automating data enrichment workflows for efficiency.
- Identifying decision-makers in D2C brands, VC firms, and high-growth startups.
- Monitoring industry news, funding updates, and competitor activity for new opportunities.
- Cold Outreach & Follow-Up:
- Supporting the CRO in crafting and executing personalized cold email campaigns using automation and analytics tools.
- Assisting with multi-channel outreach strategies via LinkedIn and email.
- Helping schedule follow-ups and optimizing messaging based on performance metrics.
- Pipeline Management:
- Maintaining and updating HubSpot CRM to track prospect interactions and pipeline health.
- Ensuring qualified leads are ready for handoff to Account Executives.
- Providing reports on outreach activity, responses, and meetings booked.
- Referral Partner Support:
- Building and maintaining a database of referral partners in D2C marketing, VC, and related industries.
- Assisting in partnership meetings by preparing agendas and tracking action items.
- Event Research:
- Identifying high-value conferences, trade shows, and networking events.
- Supporting pre-event preparations, including researching attendees and creating networking plans.
Benefits package includes competitive salary, remote work opportunity with a US-based company.
