Global Marketing Strategist

hace 3 semanas


Xico, México Rockwell Automation A tiempo completo

Rockwell Automation is a world leader in industrial technology, driving innovation and growth for manufacturers worldwide.

We are seeking an experienced Marketing Specialist to join our team in Mexico City. The ideal candidate will have 8+ years of experience in marketing or a related field and possess strong project management skills.

Job Description

The Global Marketing Strategist will be responsible for planning and implementing projects that support our marketing function, working closely with product managers to identify new marketing opportunities, preparing regular marketing activity reports, and providing strategic insights to the sales organization.

Key Responsibilities:

  • Collaborate with product managers to evaluate new marketing opportunities.
  • Present regular marketing activity reports.
  • Provide strategic support and insights to the sales organization to align marketing projects with sales goals.
  • Recommend actions, schedule and plan projects, estimate costs.
  • Provide pre- and post-sale marketing support to distributors, OEMs, and the ecosystem.
  • Support public relations efforts.
  • Coordinate trade show activities and manage logistics.
  • Oversee website development.
  • Track marketing campaigns to evaluate results and provide recommendations for future promotions.
  • Develop the demand-to-revenue process in collaboration with the sales team.
  • Establish criteria for leads, lead scoring, and follow-up on demand generation measurement.
  • Set clear marketing goals for the region and distributors.
  • Frequently work with peers and customers to gain cooperation or conduct presentations of complex technical information/project activities.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree.
  • Minimum of 8 years of experience in marketing or a related field.
  • Experience in project management.
  • Ability to evaluate complex data.
  • Proficiency in marketing software and tools (e.g., CRM systems, marketing automation platforms).
  • Ability to travel for trade shows and other marketing events.

The salary range for this position is estimated to be between $80,000 - $110,000 per year, depending on experience.



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