Marketing Coordinator

hace 1 semana


Ciudad de México, Ciudad de México Careers at VirtualStaffing A tiempo completo
Marketing Coordinator Job Description

We are seeking a highly skilled Marketing Coordinator to join our team at Virtual Staffing Careers. As a key member of our marketing department, you will be responsible for developing and executing marketing campaigns that drive results and grow our business.

Key Responsibilities:
  • Content Creation & Ad Management: Develop compelling ad copy, graphics, and messaging that drive conversions across various platforms, including LinkedIn, Meta, TikTok, YouTube, and Google Ads.
  • Performance-Based Marketing: Execute, track, and optimize marketing campaigns with a focus on performance, ROI, and scalability, identifying opportunities for growth through data-driven insights.
  • Lead Generation: Leverage expert knowledge of lead generation platforms to generate high-quality leads and nurture them through the funnel.
  • Email Marketing Campaigns: Create, execute, and optimize email marketing campaigns to nurture leads and drive conversions, managing email lists, A/B testing subject lines and content, and monitoring performance metrics.
  • CRM Management: Use tools like HubSpot to manage marketing campaigns, track leads, and ensure smooth integration of marketing and sales processes.
  • Reporting & Analytics: Build and maintain detailed tracking and reporting dashboards to monitor campaign performance, providing insights and regular updates to the marketing team.
  • Campaign Optimization: Continuously test and optimize marketing campaigns to improve performance and maximize ROI, implementing A/B testing and creative adjustments as needed.
Requirements:
  • Bachelor's degree in Marketing, Communications, or related field.
  • 2+ years of experience in a marketing or coordinator role.
  • Strong understanding of performance-based marketing, including lead generation and campaign optimization.
  • Expertise in marketing platforms like LinkedIn, Meta, TikTok, YouTube, Google, and email marketing tools.
  • Hands-on experience with CRM systems, preferably HubSpot.
  • Exceptional written and verbal communication skills.
  • Ability to analyze data, build reports, and offer actionable insights.
  • Highly organized, detail-oriented, and able to manage multiple tasks and deadlines.
  • Knowledge of tracking and reporting tools, including Google Analytics, HubSpot dashboards, and other relevant platforms.
Benefits:
  • Competitive compensation package.
  • Comprehensive health insurance coverage.
  • Generous paid time off (PTO) and paid sick leave policies.
  • Opportunity to work with a dynamic and growing company.

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