Digital Marketing Specialist
hace 4 semanas
Company Overview:
DiDi Global Inc. is a leading mobility technology company, providing a range of services across various markets, including ride-hailing, food delivery, and financial services. Our platform aims to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation ecosystem.
Team Overview:
This is an excellent opportunity for a marketing enthusiast to gain hands-on experience in managing paid social campaigns, working with a supportive and knowledgeable team.
Role Responsibilities:
- Plan, execute, and manage paid social campaigns on platforms such as Facebook, Instagram, and TikTok.
- Align campaign objectives with the overall marketing and business strategy.
- Test audience targeting strategies through full-funnel campaigns.
- Execute A/B tests and implement data-driven strategies for campaign optimization.
- Analyze key metrics and provide insights and recommendations for improvements.
- Launch new initiatives throughout different lines of business.
Role Qualifications:
- Self-driven and highly motivated individual.
- Problem-solving oriented mindset.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Excellent communication skills.
- Team player with the ability to collaborate with internal and external stakeholders.
- Show leadership skills.
- Strong analytical skills, with the ability to make data-driven decisions.
- Willing to take ownership of projects.
- Enthusiasm for learning about paid social media advertising and digital marketing.
- English fluency is mandatory, both written and spoken.
We are committed to building inclusive and diverse teams.
We strive to create a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions, and better serve the communities we're a part of.
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