Digital Marketing Specialist

hace 4 semanas


Xico, México Didi Global A tiempo completo

Company Overview:

DiDi Global Inc. is a leading mobility technology company, providing a range of services across various markets, including ride-hailing, food delivery, and financial services. Our platform aims to create better life experiences and greater social value by building a safe, inclusive, and sustainable transportation ecosystem.

Team Overview:

This is an excellent opportunity for a marketing enthusiast to gain hands-on experience in managing paid social campaigns, working with a supportive and knowledgeable team.

Role Responsibilities:

  • Plan, execute, and manage paid social campaigns on platforms such as Facebook, Instagram, and TikTok.
  • Align campaign objectives with the overall marketing and business strategy.
  • Test audience targeting strategies through full-funnel campaigns.
  • Execute A/B tests and implement data-driven strategies for campaign optimization.
  • Analyze key metrics and provide insights and recommendations for improvements.
  • Launch new initiatives throughout different lines of business.

Role Qualifications:

  • Self-driven and highly motivated individual.
  • Problem-solving oriented mindset.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Excellent communication skills.
  • Team player with the ability to collaborate with internal and external stakeholders.
  • Show leadership skills.
  • Strong analytical skills, with the ability to make data-driven decisions.
  • Willing to take ownership of projects.
  • Enthusiasm for learning about paid social media advertising and digital marketing.
  • English fluency is mandatory, both written and spoken.

We are committed to building inclusive and diverse teams.

We strive to create a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions, and better serve the communities we're a part of.


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