Marketing Automation Specialist

hace 1 mes


Ciudad de México, Ciudad de México Capgemini A tiempo completo
About the Role

The Marketing Technology Specialist will play a crucial role in developing, integrating, and maintaining the MarTech stack, with a primary focus on marketing automation. This position requires strong collaboration with internal and agency stakeholders to ensure the MarTech stack supports efficient lead generation and business performance.

Key Responsibilities
  • Develop and implement marketing automation strategies and programs
  • Integrate and maintain MarTech stack components, including CRM systems and marketing analytics
  • Partner with stakeholders to identify and address marketing process development and improvement opportunities
  • Stay up-to-date with industry trends and best practices in marketing automation and technology
Requirements
  • Minimum three years of experience working with marketing automation platforms, CRM systems, and marketing analytics
  • Experience with Google Marketing Platform and Segment (CDP) is preferred
  • Strong background in marketing and advertising technologies and their applications to scale performance marketing organizations
Benefits
  • Competitive salary and performance-based bonuses
  • Comprehensive benefits package
  • Home office model
  • Career development and training opportunities
  • Flexible work arrangements


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