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Digital Business Strategist

hace 2 meses

Ciudad de México, Ciudad de México Entravision A tiempo completo
Job Description

Job Summary:

We are seeking a highly skilled Digital Business Strategist to join our team at Entravision Communications Corporation. As a key member of our organization, you will be responsible for leading the overall internal reporting of the business unit, providing actionable insights to clients and sales teams, and collaborating with cross-functional teams to develop campaign strategies and budgets.

Main Responsibilities:

  1. Reporting and Business Intelligence: Lead the month-end business unit closing, manage the relationship with our Finance and Business Intelligence team, and provide overall business reporting for internal and external clients.
  2. Ad Operations: Manage PMPs, campaign guidelines for AdOps, KPIs analysis, and campaign analysis.
  3. Trafficker: Create vast tags, onboard new publishers into GAM, and generate PMPs for clients.

Essential Functions:

  1. Reporting and Analysis: Provide actionable insights to clients and sales teams with quantitative and qualitative analysis.
  2. Campaign Strategy and Budgeting: Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
  3. Account Management: Provide campaign reporting data for client recap decks and campaign strategy recommendations for future campaigns.
  4. AdOps Collaboration: Check with AdOps for campaign delivery and propose guidelines for improving campaign delivery and KPIs.
  5. Business Unit Closing: Lead the month-end business unit closing.

Requirements:

  1. Education and Experience: 2-3 years of experience in Digital Marketing, Data Analytics, Business Administration, Economics, or related studies.
  2. Skills and Qualifications: Advanced English level, Advanced Excel knowledge, data processing tools, and a preference for working in collaborative teams.
  3. Personal Qualities: Good attention to detail, strong analysis skills, capacity to adapt to change, proactivity, and ability to learn.

Other Duties:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.