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Senior Copywriter

hace 2 meses

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo
About PepsiCo

PepsiCo is a leading food and beverage company with a rich history of innovation and commitment to excellence. As a global organization, we strive to make a positive impact on the world by providing high-quality products and services that meet the evolving needs of our consumers.

Job Summary

We are seeking a highly skilled Senior Copywriter to join our team in creative conceptualization, campaign development, and brand storytelling. As a key member of our creative team, you will be responsible for developing powerful and culturally relevant copy that resonates with our target audience.

Key Responsibilities
  • Develop creative concepts and campaign ideas that align with our brand objectives and stakeholder needs.
  • Write compelling copy that effectively communicates our brand message and values.
  • Collaborate with the creative team to ensure cohesive and aligned visual and written content.
  • Lead brainstorming sessions and provide references and creative starting points for the team.
  • Translate and correct texts from Spanish to English and vice versa as needed.
  • Deliver high-quality copy and texts on time and in accordance with our established workflow.
Requirements
  • Bachelor's degree in a related field.
  • Full proficiency in English.
  • Experience in developing content for the market and social media campaigns.
  • Strong understanding of brand storytelling and creative conceptualization.
What We Offer
  • Opportunities for professional growth and development through various training programs.
  • Internal digital platforms for self-learning and skill enhancement.
  • Recognition programs for seniority, behavior, leadership, and moments of life.
  • Financial wellness programs and flexibility to balance work and personal life.
  • Equal opportunities for all employees, regardless of background or identity.