Digital Commerce Trade Marketing Coordinator

hace 1 semana

Ciudad de México, Ciudad de México Haleon A tiempo completo
About the Role

We are seeking a highly skilled Digital Commerce Trade Marketing Coordinator to join our team at Haleon. As a key member of our commercial team, you will play a critical role in driving business growth and achieving our market share targets.

Key Responsibilities
  • Channel Communication and Collaboration: Manage effective communication and liaison between sales, marketing, and other departments to optimize key business opportunities and deliver sales and profit targets.
  • Trade Strategy Development: Help develop focused trade strategies for categories in the digital commerce channel, ensuring alignment with brand positioning and account potential.
  • Digital Media Investment Review: Conduct after-action reviews of digital media investment activities to ensure return on investment (ROA), sales uplift, and funnel-specific targets are met.
  • Digital Trade Promotion Evaluation: Monitor and evaluate the effectiveness of digital trade promotions to determine whether they meet company objectives and ROI targets.
  • Financial Management: Manage the A&P digital commerce budget and ensure finance deliverables that impact the company's profit and loss (P&L) statement.
  • Best Practices and Innovation: Gather and evaluate Haleon best practices in other countries to accelerate growth and ensure innovation in digital commerce.
Requirements
  • Education: Bachelor's degree in a related field.
  • Experience: Proven experience (at least 3 years) in commercial roles (sales, marketing, trade marketing), ideally in the pharmaceutical industry, FMCG, or beauty, and in e-commerce/digital media.
  • Language Skills: Advanced English language skills, with fluency in Spanish also preferred.
What We Offer

At Haleon, we value diversity, equity, and inclusion. We strive to create a workplace where everyone feels valued, respected, and empowered to contribute their best work. We are committed to equal opportunities for all applicants and employees, regardless of their background, culture, or personal characteristics.

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