Digital Marketing Strategist

hace 7 días


Ciudad de México, Ciudad de México HARMAN International A tiempo completo

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at HARMAN International. As a key member of our marketing team, you will be responsible for executing our digital marketing strategy across various platforms, with a focus on e-commerce and digital media.

Key Responsibilities

  • Create and implement comprehensive digital marketing strategies to drive traffic to our official websites and increase engagement.
  • Develop and execute email marketing campaigns using tools like Salesforce Marketing Cloud, Mailchimp, and Simon.
  • Track and analyze the performance of paid marketing campaigns with our agencies.
  • Align art and communication across all digital channels, including e-commerce sites, social media, and print materials.
  • Work closely with our e-commerce merchandiser to ensure seamless product launches and alignments.
  • Develop and maintain content creation strategies, including landing pages, blogs, and brand guidelines.
  • Collaborate with our regional teams to implement and execute regional marketing calendars.
  • Develop and execute e-tailer campaigns and syndicated content.

Requirements

  • Integrity, innovation, inclusion, teamwork, and respect.
  • Bachelor's degree in marketing, business, engineering, or a related field.
  • Minimum of 3 years of experience in a similar role.
  • Excellent verbal and written communication skills in Spanish and English.
  • Ability to work well in a fast-paced environment.
  • Excellent analytical skills and strategic thinking.

Preferred Qualifications

  • Leadership experience.
  • Change orientation.
  • Collaboration skills.
  • Judgment and result-driven mindset.
  • Experience working in the tech industry.
  • Digital and e-commerce knowledge.
  • Strong researching skills.

What We Offer

  • A competitive salary range.
  • Access to employee discounts on HARMAN/Samsung products.
  • Professional development opportunities through HARMAN University.
  • A flexible work schedule and a culture encouraging work-life integration.
  • An inclusive and diverse work environment.


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