Senior Marketing Professional, Brazil

hace 1 semana

Ciudad de México, Ciudad de México Airbnb A tiempo completo

Airbnb, a pioneering platform for unique travel experiences, seeks a seasoned marketing professional to spearhead its growth initiatives in Brazil. As a key member of the Marketing organization, you will collaborate with cross-functional teams to develop and execute strategies that drive profitable expansion in the region.

The Role:

The Senior Marketing Lead, Brazil will report to the Senior Marketing Lead, Americas and work closely with them to develop strategic plans, execute, implement, and track marketing programs to drive growth in Brazil. This individual will also act as a thought partner, sounding board, and consultant to the Senior Marketing Lead, Americas regarding regional business, marketing planning, and operations.

This role requires a creative and analytical thinker with a proven ability to champion world-class marketing programs that deliver results. The ideal candidate will have a deep understanding of the business, consumer, and market, as well as experience managing agencies and large, multinational teams internally.

Key Responsibilities:

  1. Develop growth plans for current and prospective users in Brazil, collaborating across functions to create integrated roadmaps, budgeting, and measurement plans that deliver on the strategy.
  2. Partner with the Airbnb global campaign team, internal creative, and other external agency partners to ensure optimal resourcing, timely briefings, contracts, payments, and a deep understanding of the brand and business opportunities, challenges, and plan.
  3. Develop and deliver the Latin American marketing strategy, balancing alignment with global strategy and regional opportunities, in partnership with other marketing stakeholders.
  4. Be the relentless advocate for localization across Brazil, ensuring all marketing activities feel local and personal, and articulating market nuances for teams less familiar with the region.
  5. End-to-end execution and monitoring across all global and local marketing efforts and campaign activity.

Requirements:

  • 12+ years in a marketing role, preferably with experience at a fast-paced startup or technology company.
  • Experience working across Latin America and ideally US Latinx.
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned, and earned channels.
  • Solid business acumen to understand key business and consumer levers that unlock growth.
  • Experience managing agencies and large, multinational teams internally.
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing, and accruing.
  • Willingness to regularly travel internationally.
  • Record of success in leading teams, measurement of ROI, and accountability for results.
  • Ability to thrive in a fast-paced startup environment.
  • Outstanding communication and presentation skills; able to articulate a vision, strategy, and idea clearly and succinctly.
  • The ability to work at both strategic and tactical levels.
  • Fluent in English and Portuguese (written and verbal).
  • Appreciation for design and a passion for Airbnb.

Airbnb's Commitment to Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively led people, and to develop the best products, services, and solutions. All qualified individuals are encouraged to apply.

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