Senior Marketing Lead, Brazil

hace 4 semanas


Ciudad de México, Ciudad de México airbnb, Inc. A tiempo completo

Airbnb, Inc. is seeking a Senior Marketing Lead to drive profitable growth for the Brazil region. This role will partner with the Senior Marketing Lead, Americas to develop strategic plans and execute marketing programs that deliver results.

The ideal candidate will have 12+ years of marketing experience, preferably in a fast-paced startup or technology company, with a proven track record of championing world-class creative marketing programs. They will be responsible for managing agencies and large, multinational teams internally, and have a solid understanding of finance and accounting.

The Senior Marketing Lead will also be responsible for defining business challenges and strategies to drive growth, nurturing a high-performing in-house marketing team, and working collaboratively with cross-functional teams to deliver actionable, locally relevant, growth-oriented marketing plans.

A Typical Day:

  • Develop growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy.
  • Partner with the Airbnb global campaign team, internal creative and other external agency partners, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan.
  • In partnership with other marketing stakeholders, develop and deliver the Latin American marketing strategy, balancing alignment with global strategy and regional opportunities.
  • Be the relentless advocate for localization across Brazil; ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region.
  • End to end execution and monitoring across all global and local marketing efforts and campaign activity.

Your Expertise:

  • 12+ years in a marketing role, preferably with experience at a fast-paced startup or technology company.
  • Experience working across Latin America and ideally US Latinx.
  • Creative and analytical thinker with proven ability to champion world-class creative marketing programs that deliver results.
  • An integrated marketing mindset with experience in amplifying campaigns across paid, owned and earned channels.
  • Solid business acumen to understand key business and consumer levers that unlock growth.
  • Experience managing agencies and large, multinational teams internally.
  • Solid knowledge of finance and accounting; ability to manage budgets including forecasting, actualizing and accruing.
  • Willingness to regularly travel internationally.
  • Record of success in leading teams, measurement of ROI, and accountability for results.
  • Ability to thrive in a fast-paced startup environment.
  • Outstanding communication and presentation skills; able to articulate a vision, strategy and idea clearly and succinctly.
  • The ability to work at both strategic and tactical levels.
  • Fluent in English and Portuguese (written and verbal).
  • Appreciation for design and a passion for Airbnb.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.



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