Head of Brand Strategy

hace 2 semanas

Ciudad de México, Ciudad de México Ancient Gaming A tiempo completo
About the Role

Ancient Gaming is seeking a seasoned marketing professional to lead our brand strategy and drive growth in the gaming industry. As Head of Brand, you will be responsible for developing and executing innovative marketing campaigns that elevate our position as a market leader.

Key Responsibilities
  • Develop and execute comprehensive brand strategies that drive awareness, acquisition, and retention for our gaming products, CSGORoll and HypeDrop.
  • Lead a cross-functional marketing team, shaping the voice, identity, and perception of our brands across digital, social, and performance marketing channels.
  • Collaborate with the CEO to translate the company vision into actionable marketing strategies, ensuring our brand remains relevant and exciting.
  • Manage and mentor a high-performing marketing team, fostering a culture of excellence, collaboration, and accountability.
  • Utilize data analytics to measure the performance of brand initiatives, ensuring a high return on ad spend (ROAS) and other key performance metrics.
  • Oversee the development of innovative campaigns that keep our brands at the forefront of the gaming industry.
  • Conduct market and competitor analysis to identify opportunities for growth and differentiation.
  • Ensure all brand communications are compliant with iGaming regulations and aligned with company policies.
Requirements
  • Proven experience leading a brand in a fast-paced, disruptive market, ideally within a challenger brand or a gaming/iGaming environment.
  • Extensive experience managing cross-functional marketing teams with a focus on both high-level strategy and hands-on execution.
  • Strong people management skills, with a track record of inspiring and developing a diverse team.
  • Demonstrable experience building and executing brand strategies that drive market share, customer engagement, and long-term growth.
  • Passionate about the gaming/iGaming industry, with hands-on knowledge of esports and online gaming communities.
  • A data-driven leader with a deep understanding of analytics and the ability to use data to inform and optimize marketing strategies.
What We Offer
  • Work-from-Anywhere Policy: Enjoy the flexibility to work from any location globally, with a focus on effective collaboration with colleagues.
  • Annual Team-Building Event: Join our team for a destination event to celebrate achievements and strengthen team bonds.
  • Home Office Equipment Budget: Receive a dedicated budget to set up an efficient and comfortable home office environment.
  • Learning and Development Budget: Invest in your professional growth with a budget for skill development and continuous learning.
  • Spill Mental Health Service: Access comprehensive counseling support to prioritize your well-being.

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