Performance Marketing Senior Associate

hace 5 días


Ciudad de México, Ciudad de México Lalamove A tiempo completo

Main Responsibilities

We are seeking a highly skilled Performance Marketing Senior Associate to join our team in Mexico. As a key member of our marketing team, you will play a crucial role in developing and executing our digital marketing strategy.

Key Responsibilities:

  • Develop and execute digital marketing plans for paid media in social networks, SEO, SEM, and programmatic media.
  • Monitor and optimize paid campaigns on Google, Meta, ASA, DV360, TikTok, and programmatic media to ensure planned KPIs are achieved.
  • Provide paid media analysis and present weekly and ad-hoc performance reports to stakeholders.
  • Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
  • Develop acquisition communication ideas and coordinate their development and execution in campaign materials and multiple ad formats.
  • Support marketing and operations departments to achieve user and driver base growth.
  • Identify opportunities for brand positioning with potential content, creatives, keyword trends, and other improvements.

Requirements:

  • 5+ years of experience with performance marketing campaigns.
  • Experience with paid media, content strategies, and reporting insights.
  • Graduated in Marketing, Advertising, Engineering, or similar.
  • Advanced English.

What We Offer:

We offer a dynamic and challenging work environment, opportunities for growth and development, and a competitive compensation package.



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