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Email Marketing Specialist

hace 2 meses

Puebla, Puebla, México Kelly Services A tiempo completo

About the Role:

Kelly Services is seeking a highly skilled Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns that drive engagement and conversion.

Key Responsibilities:

  • Campaign Coordination: Collaborate with internal teams to conceptualize, build, and deploy email campaigns using our Email Service Provider (ESP).
  • Performance Analysis: Proactively monitor and analyze email campaign results, database health, and industry trends. Provide regular reports and insights to stakeholders.
  • Data-Driven Optimization: Utilize data insights to develop and implement recommendations for enhancing all aspects of email campaigns, including creative assets, internal templates, and testing strategies (e.g., A/B testing, subject line testing).
  • Client Engagement Strategy: Partner with leadership to establish and optimize a best-in-class client engagement strategy. Tailor strategies to support our diverse product offerings and solutions.
  • Cross-Functional Collaboration: Build strong relationships with cross-functional partners to address internal and external challenges. Provide support in problem-solving and workflow improvement initiatives.
  • Subject Matter Expertise: Serve as the primary point of contact and subject matter expert on promotional email initiatives. Stay updated on industry best practices and emerging trends.

Requirements:

  • Proven experience in email marketing and campaign management.
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively in a fast-paced environment.
  • Excellent communication and project management skills.