Marketing Media Specialist

hace 4 semanas

Xico, México Tala A tiempo completo
{"title": "Marketing Media Specialist", "content": "About Tala

Tala is a fintech company on a mission to unleash the economic power of the Global Majority. With a strong presence in emerging markets, we provide financial services to millions of customers across three continents. Our innovative platform enables lending and other financial services, empowering individuals to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence.

Key Responsibilities
  • Manage day-to-day relationships with external agencies to ensure they deliver high-quality work that meets the brand's standards and objectives.
  • Identify and contact new agencies that can add value to the brand's strategy.
  • Oversee the execution of media campaigns across various channels, including OOH, TV, Radio, Influencers, and PR.
  • Ensure all campaigns are delivered on time, within budget, and meet the brand's quality standards.
  • Write and edit content for the company's blog, B2B materials, press releases, and other brand communications.
  • Collaborate with the content team to ensure all content aligns with the brand's voice and messaging.
  • Work closely with the content and strategy teams to ensure all brand activities are aligned with the overall brand strategy.
  • Participate in regular meetings to update the Brand Coordinator on the progress of ongoing projects.
  • Track and report on the performance of media campaigns, providing insights and recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 3 years of experience in a marketing agency, marketing, or a similar role.
  • Knowledge of best practices, brand management, and media strategies.
  • Exceptional communication skills and the ability to collaborate with personnel and members of the media.
  • Solid organizational skills and the ability to work well in a fast-paced environment.
  • Proactive mindset, consistently taking the initiative to ensure the success of all assigned objectives.
", "lang_code": "en-US"}

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