Crm Campaign Strategist
hace 2 semanas
Ford Pro Puts the Pro in Productivity
This position will support Ford's pioneering market approach, aiming to deliver a world-class customer experience through relevant and targeted marketing activities.
Key Responsibilities
- Drive the acquisition and digital nurturing of leads for Ford Pro in North America with omni-channel customer journeys and campaigns.
- Collaborate with sales and business teams, as well as technology and data teams across North America and globally.
- Support North American markets in driving higher-quality leads, ensuring robust lead follow-up processes with lead qualification.
Requirements
- At least 5 years of experience in customer-centric digital marketing and marketing automation.
- Experience in Salesforce ecosystem, preferably with a certification in Marketing Cloud or Sales Cloud.
- Understanding of data models and strategy, and experience in managing customer data, including privacy requirements.
About Ford De México
Ford De México is committed to diversity and equality of opportunity for all and is opposed to any form of less favorable treatment and harassment.
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