Digital Content Strategist

hace 10 horas


San Cristóbal de las Casas, Chiapas, México Invicta Stores A tiempo completo
{"title": "Digital Content Manager", "description": "

At Invicta Stores, we're seeking a skilled Digital Content Manager to join our team. As a key member of our marketing department, you'll be responsible for creating and implementing a comprehensive content strategy that drives engagement and brand awareness across our digital platforms.

Key Responsibilities:
  • Develop and execute a content calendar that showcases our brand's personality and resonates with our target audience.
  • Analyze performance metrics to inform content decisions and optimize our strategy for maximum impact.
  • Collaborate with our HR department to create engaging content for our monthly newsletter and other internal communications.
  • Work closely with our international teams to share and repurpose content, ensuring a cohesive brand voice across all channels.
  • Plan and execute in-store events that bring our brand to life and create memorable experiences for our customers.
  • Partner with internal teams to develop and execute in-store campaigns, including seasonal signage, promotional materials, and other visual elements.
Requirements:
  • Minimum 2-3 years of experience in digital marketing, preferably in the retail industry.
  • Bachelor's Degree in Marketing, Communications, or a related field.
  • English as a second language.
  • Proven track record of successfully launching marketing initiatives and executing innovative strategies.
  • Customer-focused decision-maker with a strong understanding of consumer trends.
  • Up-to-date knowledge of digital trends, platforms, and social networking.
  • Excellent time management, verbal, and written communication skills.
  • Ability to multi-task and manage tight deadlines.
Core Competencies:
  • Communication: Clearly conveying information and ideas to engage the audience.
  • Planning & Organizing: Establishing course of actions to ensure efficient work completion.
  • Customer Focus: Delivering legendary behaviors that meet and exceed stakeholder expectations.
  • Personal Learning: Taking personal responsibility for continuous learning and development.
  • Values & Integrity: Adhering to company values, beliefs, and principles.
  • Patience: Remaining calm and professional in challenging situations.
  • Making Decisions: Making timely and quality decisions based on analysis and judgment.
", "lang_code": "en-US"}
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