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Digital Marketing Strategist

hace 2 meses

San Cristóbal de las Casas, Chiapas, México Cobaltotalent A tiempo completo

**About the Role**

We're seeking a highly skilled Paid Social Strategist to join our team at Cobaltotalent. As a key member of our marketing team, you will be responsible for executing all aspects of paid social media campaigns and driving revenue growth for our clients.

**Key Responsibilities**

  • Develop and execute comprehensive paid social media strategies to meet or exceed revenue and return on ad spend (ROAS) targets
  • Lead and manage integrated paid search and display programs for clients
  • Provide data-driven insights and analyses to help clients make informed business decisions
  • Collaborate with cross-functional teams to identify process improvements and up- and cross-sell opportunities
  • Stay up-to-date with the latest trends and best practices in paid social media marketing

**Requirements**

  • 4+ years of experience in direct-response paid social media marketing for e-commerce and digital brands
  • Proven track record of consistently meeting or exceeding revenue and ROAS targets
  • Strong understanding of Shopify, Merchant Center, Klaviyo, and Mailchimp
  • Knowledge of tracking and first-party data across major ad platforms
  • Excellent communication and project management skills

**What We Offer**

At Cobaltotalent, we offer a dynamic and supportive work environment, competitive compensation, and opportunities for professional growth and development.