Product Marketing Leader for Energy Efficiency Solutions
hace 3 semanas
We are seeking an experienced Product Marketing Leader for Energy Efficiency Solutions to join our team at Hrprofile, a consulting firm specializing in recruitment and selection of professionals for the LATAM region. Our client, a multinational company, offers a comprehensive suite of solutions designed to optimize operations and drive energy efficiency across various industries.
Key Responsibilities:
- Fully immerse yourself into the day-to-day life of our target market segments to gather insights and identify opportunities for growth.
- Monitor industry trends, conduct regular competitive analysis, and develop a deep understanding of the end-user financial implications.
- Develop and maintain key End User and Buyer Personas and Buyer Journeys to inform marketing messaging and strategies.
- Create and communicate alignment around a unique value proposition to drive business results.
- Structure and communicate products effectively to ensure clear and consistent messaging across all channels and sales tools.
- Collaborate with product teams to align product positioning and messaging with market needs and company goals.
- Evaluate pricing models for both recurring services and implementation services, and assess the competition in terms of value proposition and positioning.
Requirements:
- Bachelor's degree in Marketing, Business Administration or a related field; a Master's degree is preferred.
- Minimum 8 years of directly related experience in a similar stage company with an emphasis on a market-driven approach.
- Minimum 3 years' experience in the Energy Management and/or Building Automation Sector.
- Hands-on experience with a formal Product Marketing methodology such as Pragmatic Marketing.
- Demonstrated successes documenting, communicating and creating alignment around a unique value proposition.
- Advanced fluency in both Spanish and English languages is a fundamental requirement.
What We Offer:
- Competitive salary: $120,000 - $150,000 per year.
- A comprehensive benefits package including additional vacation days.
- Opportunities for career growth and professional development.
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