Product Marketing Leader for Energy Efficiency Solutions

hace 3 semanas


Xico, México Hrprofile A tiempo completo
Job Description

We are seeking an experienced Product Marketing Leader for Energy Efficiency Solutions to join our team at Hrprofile, a consulting firm specializing in recruitment and selection of professionals for the LATAM region. Our client, a multinational company, offers a comprehensive suite of solutions designed to optimize operations and drive energy efficiency across various industries.

Key Responsibilities:

  • Fully immerse yourself into the day-to-day life of our target market segments to gather insights and identify opportunities for growth.
  • Monitor industry trends, conduct regular competitive analysis, and develop a deep understanding of the end-user financial implications.
  • Develop and maintain key End User and Buyer Personas and Buyer Journeys to inform marketing messaging and strategies.
  • Create and communicate alignment around a unique value proposition to drive business results.
  • Structure and communicate products effectively to ensure clear and consistent messaging across all channels and sales tools.
  • Collaborate with product teams to align product positioning and messaging with market needs and company goals.
  • Evaluate pricing models for both recurring services and implementation services, and assess the competition in terms of value proposition and positioning.

Requirements:

  • Bachelor's degree in Marketing, Business Administration or a related field; a Master's degree is preferred.
  • Minimum 8 years of directly related experience in a similar stage company with an emphasis on a market-driven approach.
  • Minimum 3 years' experience in the Energy Management and/or Building Automation Sector.
  • Hands-on experience with a formal Product Marketing methodology such as Pragmatic Marketing.
  • Demonstrated successes documenting, communicating and creating alignment around a unique value proposition.
  • Advanced fluency in both Spanish and English languages is a fundamental requirement.

What We Offer:

  • Competitive salary: $120,000 - $150,000 per year.
  • A comprehensive benefits package including additional vacation days.
  • Opportunities for career growth and professional development.


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