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Marketing Specialist

hace 2 meses

Ciudad de México, Ciudad de México Docplanner A tiempo completo
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at Docplanner. As a key member of our marketing department, you will be responsible for developing and executing customer-centric marketing campaigns to enhance engagement and upsell opportunities.

Key Responsibilities
  • Develop and Execute Customer-Centric Marketing Campaigns
    • Design and implement targeted marketing strategies to drive customer engagement and retention.
    • Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
  • Develop and Execute Referral Program Strategy
    • Design and implement a referral program to drive new sales and customer acquisition.
  • Monitor and Analyze Campaigns and Communication Efforts
    • Track and analyze the performance of marketing campaigns and communication efforts.
    • Derive actionable insights to inform future marketing strategies.
  • Create Compelling Content
    • Develop and create engaging content tailored to different customer segments.
  • Design and Implement Customer Loyalty Programs
    • Design and implement customer loyalty programs to drive retention and advocacy.
  • Analyze Customer Data
    • Analyze customer data to identify trends, preferences, and opportunities for improvement.
  • Collaborate with Cross-Functional Teams
    • Collaborate with cross-functional teams to align marketing efforts with customer-related goals.
  • Monitor Customer Feedback
    • Monitor customer feedback and collaborate with the team to address concerns effectively and improve existing programs.
  • Support Educational Content Creation
    • Support the creation of educational content to empower customers in utilizing Docplanner's features.
  • Implement Targeted Communication Strategies
    • Implement targeted communication strategies to keep customers informed about new features and updates.
  • Contribute to Customer-Centric Culture
    • Contribute to the development of a customer-centric culture within the organization.
  • Communicate Results
    • Keep other areas informed on the different strategies and results.
Requirements
  • Bachelor's Degree in Marketing, Business, or Related Field
    • Relevant degree in marketing, business, or a related field.
  • 4+ Years of Experience in Customer-Focused Marketing Roles
    • 4+ years of experience in customer-focused marketing roles.
  • Proven Success in Developing and Implementing Customer Loyalty Programs
    • Proven success in developing and implementing customer loyalty programs.
  • Experience in Analyzing Customer Data
    • Experience in analyzing customer data and deriving actionable insights.
  • Proficient in Marketing Tools and Platforms
    • Proficient in marketing tools and platforms, mainly Hubspot.
  • Experience with Data Analysis Tools
    • Experience with Tableau, Looker Studio, and Excel.
  • English Proficiency
    • English proficiency (Conversational and written).
  • Familiarity with Healthcare or Digital Platforms
    • Familiarity with healthcare or digital platforms is a plus.
What We Offer
  • Hybrid Work Modality
    • Flexible work arrangement to balance work and personal life.
  • Base Salary
    • Competitive base salary.
  • Food Vouchers
    • Food vouchers to support your well-being.
  • Vacation Days
    • 22 vacation days + 1 day on your birthday.
  • Major Medical and Life Insurance
    • Comprehensive major medical and life insurance.
  • Savings Fund
    • Savings fund to support your financial goals.
  • Annual Performance Bonus
    • Annual performance bonus to recognize your achievements.