Marketing Automation Specialist
hace 10 horas
We are seeking a highly skilled Marketing Technology Specialist to join our team at Capgemini. As a key member of our MarTech team, you will be responsible for developing, integrating, and maintaining our marketing automation platform, with a primary focus on marketing automation.
As a Marketing Technology Specialist, you will partner with internal and agency stakeholders to ensure our MarTech stack supports the efficient management and execution of key Lead Generation functions, driving business performance.
Key Responsibilities- Develop and implement marketing automation strategies to drive lead generation and conversion
- Integrate and maintain our marketing automation platform, including CRM systems and marketing analytics
- Collaborate with cross-functional teams to ensure seamless integration of marketing automation with other business functions
- Stay up-to-date with the latest marketing automation technologies and best practices
- Minimum three years of experience working with marketing automation platforms, CRM systems, marketing analytics, and marketing process development and improvement
- Experience with Google Marketing Platform and Segment (CDP) preferred
- Strong background in marketing and advertising technologies and their applications to scale performance marketing organizations
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Home office model
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
At Capgemini, we are committed to unleashing human energy through technology for an inclusive and sustainable future. Join our team and be part of a dynamic and inclusive work culture within a globally known group.
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