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Content Marketing Strategist

hace 2 meses

Xico, México Hewlett Packard Enterprise A tiempo completo
{"Job Title": "Content Marketing Strategist", "Job Description": "Job Summary

Develop and execute integrated end-customer go-to-market programs for one or more products, services, and/or solutions within the global business unit or region.

Responsible for the development and delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services, and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks.

Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals.

Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns.

Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh, and end-of-life (EOL) programs.

May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis.

Drives continuous improvements to GTM efficiency and effectiveness.

Responsibilities
  • May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
  • Collaborate with Marketing Communications/other teams to execute GTM plans.
  • Track/report program/campaign metrics versus predetermined goals/benchmarks.
  • May develop/communicate closed-loop post-analysis of assigned programs.
  • Secure/coordinate messaging and content for GTM programs and vehicles.
  • Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.
Requirements
  • BA or BS in Marketing or related field; MBA preferred.
  • 3+ years marketing experience.
  • Sales and/or channel experience a plus.
Knowledge and Skills
  • Knowledge of marketing principles, practices, tactics, and tools.
  • Knowledge of advertising/direct marketing agency practices and procedures.
  • Understanding of offering category and company offerings/strategy.
  • Project and budget management skills.
  • Strong written/oral communications.
  • Strong analytical skills.
  • Good interpersonal skills.
  • Ability to work as part of a team.
  • Ability to interface effectively with multiple levels of the organization and functional disciplines.
  • Influencing skills.
Impact/Scope

Recommend/deploy marketing programs that drive demonstrable revenue, share gains, and customer engagement.

Complexity

Moderate - Generally not senior management or partner/customer-facing; limited cross-functional/cross organizational interaction.

Hewlett Packard Enterprise is an equal opportunity employer and welcomes applications from diverse candidates. HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

"}