Content Marketing Strategist
hace 3 semanas
**Job Title:** Content Marketing Specialist
**About Us:** Pro Coffee Gear is an e-commerce company that specializes in espresso machines and related parts for coffee enthusiasts worldwide.
**Responsibilities:**
As a key member of our team, you will be responsible for developing and implementing a content strategy that drives growth and engagement across all mediums and audiences.
**Key Responsibilities Include:**
- Define Pro Coffee Gear's content strategy to serve our audience and drive growth
- Own the content calendar, including content across multiple mediums and audiences
- Focus on content distribution, working with our campaigns team to increase traffic to content
- Update existing content to improve SEO, drive conversions, and repurpose content across multiple channels
- Manage the content team, including current content marketers and planning for future hiring
- Analyze the impact of content and prioritize the roadmap based on content that builds our brand, drives traffic, and converts
- Collaborate with our demand gen team to ensure content helps us hit pipeline goals through SEO and gated content production
**Requirements:**
5+ years of experience in content marketing, including at SaaS companies
Equally comfortable writing and editing with a high-quality bar
Proven ability to both set content marketing strategy and create content
Experience managing a content roadmap and editorial calendar
Experience hiring and managing contractors and agencies to help with content production
Ability to manage production, working with contractors as needed across multiple content types
Passion for educating audiences through industry-leading content
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