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Product Growth Strategist

hace 2 meses

Guadalajara, Jalisco, México Ibm A tiempo completo
About the Role

We are seeking a highly skilled and experienced Demand Lead to join our Product Led Growth team at IBM. As a Demand Lead, you will be responsible for leading the cross-functional team for a specific product and working closely with marketing experts, product managers, and sellers to achieve growth KPIs.

Key Responsibilities
  • Strategy Planning & Customer Journey Design
    • Understand the market landscape, business objectives, target personas, key use cases, and product offers for your product.
    • Translate business objectives into actionable marketing outcomes across the funnel.
    • Ongoing experimentation and focus on outcomes.
  • Execution Orchestration
    • Communicate demand strategy to relevant stakeholders, including but not limited to: PLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders, etc.
    • Manage the execution of actions for your specific PLG product team.
  • Performance Optimization
    • Understand brand to demand performance trends for the assigned product and optimize performance issues.
    • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment, or business line.
    • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline, or wins) with a keen eye on benchmarks and yield rates.
Requirements
  • Advanced English
  • Deep work experience, including experience in digital marketing
  • Deep critical thinking skills and curiosity to pursue open-ended problems
  • Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
  • Understanding of Geo/Market strategies and localization requirements
  • Business acumen with the ability to develop data-driven business recommendations
  • Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines
About IBM

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success, and build collaborative work environments for IBMers.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment every day, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.